blonde revival™ purple toning shampoo

8X the toning pigments* for our coolest blonde yet.**

Revive the look of salon-fresh blonde colour by helping to neutralise brassy yellow tones for an illuminated, beautiful blonde result. Low-lather shampoo developed to maximize toning benefits while cleansing hair. Sulfate cleanser-free formula, gently cleanses without stripping hair

*From plants, non-petroleum minerals or water.
**When compared to Aveda Blue Malva.