{"title":"L'Oréal Profesional Keratin Alpha Sleek","description":"\u003ch3 class=\"content-card__title\"\u003eKeratin Alpha Sleek: the ultimate professional range to transform hair for up to 2 weeks of frizz control.\u003cbr\u003e\u003cbr\u003eNew Keratin Alpha Sleek Anti-frizz Range\u003cbr\u003eReprogram Hair for up to 2 weeks of frizz control.\u003cbr\u003eUp to 5x smoother hair with up to 2x less frizz.\u003cbr\u003eControls unwanted volume for daily styling in half the time?\u003cbr\u003e\n\u003c\/h3\u003e","products":[{"product_id":"keratin-alpha-sleek-shampoo","title":"Keratin Alpha Sleek Smooth Transformer","description":"\u003cp id=\"product-title\" class=\"text-xl mb-3 text-gray-900 lg:text-3xl\"\u003eL'ORÉAL PROFESSIONNEL KERATIN ALPHA SLEEK SMOOTH TRANSFORMER 1X A WEEK TREATMENT ANTI FRIZZ \u0026amp; SMOOTHING.\u003c\/p\u003e\n\u003cp id=\"product-subtitle\"\u003eA styling treatment that promotes the appearance of smoother, stronger-looking strands.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003c\/p\u003e\n\u003cp\u003ePromote silky-soft strands with the L'Oréal Professionnel Keratin Alpha Sleek Smooth Transformer, a styling treatment that minimises the appearance of flyaways while enhancing visible shine levels.\u003c\/p\u003e\n\u003cp\u003ePowered by keratin-alpha shapers and amino acids, the creamy formula envelops dry lengths with its nourishing blend. The treatment works to strengthen the appearance of weakened, brittle hair while promoting a smoother look. Its easy-to-use formula speeds up drying and styling times, while elevating your hair's final look with radiance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eReprograms hair for up to 2 weeks of frizz control*\u003c\/li\u003e\n\u003cli\u003eUp to 5x smoother hair and 2x less frizz**\u003c\/li\u003e\n\u003cli\u003eControls unwanted volume for daily styling in half the time***\u003c\/li\u003e\n\u003cli\u003eAfter 4 uses, the Smooth Transformer resets hair discipline¹ at the Keratin Alpha level for a total fibre transformation****\u003c\/li\u003e\n\u003cli\u003eProvides up to +77% instant shine*****\u003c\/li\u003e\n\u003cli\u003e73% of women saying they have never achieved this level of smoothness with their regular routine, and 82% saying their hair has never been so quick to style******\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Instrumental test after 4 uses of Smooth Transformer. **Instrumental tests with routine 4 times of Shampoo + Smooth Transformer + Leave-on. ***Consumer test on 68 participants, 1 application\/week for 4 weeks. Based on a 15-day break observation. ****Instrumental and consumer tests. *****Instrumental tests after one use of Smooth Transformer. ******Consumer tests. 67 participants. After 4 uses of Smooth Transformer.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e200ml \u003cbr\u003e\u003cbr\u003eIngrdients \u003cbr\u003eAqua \/ Water \/ Eau, Cetearyl Alcohol, Cocos Nucifera Oil \/ Coconut Oil, Behentrimonium Chloride, Isononyl Isononanoate, Cetyl Esters, Parfum \/ Fragrance, Ethanolamine, Isopropyl Alcohol, Cysteine, Dimethicone, Hydroxyethylcellulose, Phenoxyethanol, Sodium Metabisulfite, Amodimethicone, Ascorbic Acid, Trideceth-10, Trisodium Ethylenediamine Disuccinate, Peg-100 Stearate, Rose Ketones, Steareth-6, Taurine, Trideceth-3, Glycerin, Butylene Glycol, Disodium Phosphate, Acetic Acid, Polysorbate 60, Sodium Phosphate, Carbomer, Sodium Lactate, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7 (F.I.L. N70068431\/1).\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFor the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Bloom Lifestyle Shop","offers":[{"title":"Default Title","offer_id":55794967642497,"sku":null,"price":31.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0495\/8856\/8220\/files\/LP-KAS-SMOOTHTRANSFORMER200ML-PACKSHOT.png?v=1782572834"},{"product_id":"keratin-alpha-sleek-hair-masque","title":"Keratin Alpha Sleek Hair Masque","description":"\u003cp id=\"product-title\" class=\"text-xl mb-3 text-gray-900 lg:text-3xl\"\u003eL'ORÉAL PROFESSIONNEL KERATIN ALPHA SLEEK HAIR MASK ANTI FRIZZ \u0026amp; SMOOTHING \u003c\/p\u003e\n\u003cp id=\"product-subtitle\"\u003eA rich hair mask designed to visibly smooth strands.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003c\/p\u003e\n\u003cp\u003eThe L'Oréal Professionnel Keratin Alpha Sleek Hair Mask Anti Frizz \u0026amp; Smoothing 250ml is a nourishing treatment designed to smooth and soften the hair after cleansing.\u003c\/p\u003e\n\u003cp\u003eFeaturing a sumptuously rich texture, the formula coats the lengths with conditioning nourishment while helping to support the strands for a sleeker feel. Applied after shampoo and left for five minutes, the mask helps reduce the appearance of flyaways, while leaving hair feeling hydrated and easier to manage. The result is hair that appears smoother and glossier without feeling weighed down.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults\u003c\/strong\u003e: \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eReprograms hair for up to 2 weeks of frizz control*\u003c\/li\u003e\n\u003cli\u003eUp to 5x smoother hair and 2x less frizz**\u003c\/li\u003e\n\u003cli\u003eControls unwanted volume for daily styling in half the time***\u003c\/li\u003e\n\u003cli\u003eProvides up to 3x less unwanted volume****\u003c\/li\u003e\n\u003cli\u003eHelps protect hair from hair breakage and improves softness from the first use*****\u003c\/li\u003e\n\u003cli\u003eDelivers instant shine that lasts up to 5 days*****\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Consumer test on 68 participants, 1 application\/week for 4 weeks. Based on 15-day break observation. **Instrumental test after 4 uses of Smooth Transformer. ***Instrumental tests with 4 uses of the Shampoo + Smooth Transformer + Serum routine. ****Instrumental test. *****Instrumental test after 1 application of shampoo, mask \u0026amp; serum.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cbr\u003e250ml \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eIngredients\u003c\/p\u003e\n\u003cdiv class=\"content underline-hyperlink invisible max-h-0\" id=\"product-description-2\" aria-labelledby=\"ingredients\"\u003e\n\u003cdiv class=\"attribute-content break-words\"\u003e\n\u003cdiv class=\"flex flex-col gap-2\"\u003e\n\u003cp\u003eAqua \/ Water \/ Eau, Cetearyl Alcohol, Behentrimonium Chloride, Citric Acid, Cetyl Esters, Glycerin, Glycine, Isopropyl Alcohol, Aminopropyl Dimethicone, Potassium Hydroxide, Isododecane, Phenoxyethanol, Bis(C13-15 Alkoxy) Pg-Amodimethicone, Butyrospermum Parkii Butter \/ Shea Butter, Steareth-100, Propylene Glycol, Hydroxypropyl Guar, Peg-150\/Decyl Alcohol\/Smdi Copolymer, Tetramethyl Acetyloctahydronaphthalenes, Polyquaternium-37, Linalyl Acetate, Propylene Glycol Dicaprylate\/Dicaprate, Chlorhexidine Digluconate, Carvone, Citrus Limon Peel Oil, Limonene, Coumarin, Linalool, Citrus Aurantium Bergamia Peel Oil, Butylene Glycol, Ppg-1 Trideceth-6, Pinene, Acrylates\/Stearyl Methacrylate Copolymer, Sorbitan Oleate, Carbomer, Sodium Lactate, Taurine, Polysorbate 20, Edta, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7, Parfum \/ Fragrance.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFor the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cem\u003eFor the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.\u003c\/em\u003e\u003c\/p\u003e","brand":"Bloom Lifestyle Shop","offers":[{"title":"Default Title","offer_id":55794967708033,"sku":null,"price":31.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0495\/8856\/8220\/files\/LP-KAS-MASK250ML-PACKSHOT.png?v=1782572742"},{"product_id":"keratin-alpha-sleek-glass-shine-serum","title":"Keratin Alpha Sleek Glass Shine Serum","description":"\u003cp id=\"product-title\" class=\"text-xl mb-3 text-gray-900 lg:text-3xl\"\u003eL'ORÉAL PROFESSIONNEL KERATIN ALPHA SLEEK HAIR SERUM ANTI FRIZZ, SMOOTHING \u0026amp; GLASS SHINE 50ML\u003c\/p\u003e\n\u003cp\u003eA leave-in treatment that protects against thermal damage and flyaways while adding mirror-like shine.\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003c\/p\u003e\n\u003cp\u003eDelivering up to two weeks of flyaway control, the L'Oréal Professionnel Keratin Alpha Sleek Hair Serum encourages glass-like shine and ultra-sleek results.\u003c\/p\u003e\n\u003cp\u003eThe leave-in treatment helps to protect against the effects of humidity and thermal damage up to 230°C. A 5% Keratin Sealer complex encourages a fuller, healthier look, while promising up to five days of mirror-shine and smoothness. Saturate strands with the lightweight, heat-activated spray and blow dry, then flat iron for optimal results.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUp to 2 weeks of frizz control*\u003c\/li\u003e\n\u003cli\u003eUp to 5x smoother hair and 2x less frizz**\u003c\/li\u003e\n\u003cli\u003eControls unwanted volume for daily styling in half the time***\u003c\/li\u003e\n\u003cli\u003eDelivers instant shine that lasts up to 5 days.**** \u003c\/li\u003e\n\u003cli\u003eThe serum helps to fight against up to 80% humidity***** \u003c\/li\u003e\n\u003cli\u003eHeat protection up to 230°C (450°F)******\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Instrumental test after 4 uses of Smooth Transformer. **Instrumental tests with routine 4 times of Shampoo + Smooth Transformer + Leave-on. ***Consumer test on 68 participants, 1 application\/week for 4 weeks. Based on a 15-day break observation. ****Instrumental test after 1 application of shampoo, mask \u0026amp; serum. *****Instrumental tests, with full routine after 4 uses of the Smooth Transformer. ******Instrumental tests.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e50ml \u003cbr\u003e\u003cbr\u003e\u003cbr\u003eIngredients \u003cbr\u003eDimethicone, Bis-(Morpholinomethyl C1-4 Dialkoxysiloxy) Dimethicone, Bis-Cetearyl Amodimethicone, Parfum \/ Fragrance, Linalool, Citronellol, Geraniol.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eFor the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.\u003c\/em\u003e\u003c\/p\u003e","brand":"Bloom Lifestyle Shop","offers":[{"title":"Default Title","offer_id":55796215742849,"sku":null,"price":28.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0495\/8856\/8220\/files\/LP-KAS-PDP-SERUM.jpg?v=1782575092"},{"product_id":"keratin-alpha-sleek-shampoo-1","title":"Keratin Alpha Sleek Shampoo","description":"\u003cp class=\"text-xl mb-3 text-gray-900 lg:text-3xl\"\u003eL'ORÉAL PROFESSIONNEL KERATIN ALPHA SLEEK SHAMPOO ANTI FRIZZ \u0026amp; SMOOTHING \u003cbr\u003e\u003cbr\u003eA high-performance shampoo designed to cleanse and smooth strands.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"content underline-hyperlink invisible max-h-0\" id=\"product-description-0\" aria-labelledby=\"synopsis\"\u003e\n\u003cdiv class=\"attribute-content break-words\"\u003e\n\u003cdiv class=\"flex flex-col gap-2\"\u003e\n\u003cp\u003ePromote sleek, silky locks with the L'Oréal Professionnel Keratin Alpha Sleek Shampoo Anti Frizz \u0026amp; Smoothing.\u003c\/p\u003e\n\u003cp\u003eBoasting a creamy texture, the formula works through the lengths to cleanse and refresh, leaving strands feeling hydrated and more manageable. As it lathers into a rich foam, the shampoo helps to reduce the look of flyaways and excess volume while encouraging a sleeker appearance. Hair is left feeling smooth and light, adorned with a glossy shine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eResults:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eReprograms hair for up to 2 weeks of frizz control*\u003c\/li\u003e\n\u003cli\u003eUp to 5x smoother hair and 2x less frizz**\u003c\/li\u003e\n\u003cli\u003eControls unwanted volume for daily styling in half the time***\u003c\/li\u003e\n\u003cli\u003eAdds softness and instant shine that lasts up to 5 days****\u003c\/li\u003e\n\u003cli\u003eHelps to protect hair from breakage and improves the hair’s health from the first use****\u003c\/li\u003e\n\u003cli\u003eSulphate Free*****\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Consumer test on 68 participants, 1 application\/week for 4 weeks. Based on 15-day break observation. **Instrumental test after 4 uses of Smooth Transformer. ***Instrumental tests with 4 uses of the Shampoo + Smooth Transformer + Serum routine. ****Instrumental test after 1 application of shampoo, mask \u0026amp; serum. *****No sulphated surfactants.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"text-xl mb-3 text-gray-900 lg:text-3xl\"\u003e\u003cbr\u003e300ml \u003cbr\u003e\u003cbr\u003e\u003cbr\u003eIngredients\u003cbr\u003eAqua \/ Water \/ Eau, Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Glycol Distearate, Sodium Lauryl Sulfoacetate, Sodium Lauroyl Sarcosinate, Glycerin, Parfum \/ Fragrance, Decyl Glucoside, Cocamidopropyl Betaine, Coco-Betaine, Ppg-5-Ceteth-20, Divinyldimethicone\/Dimethicone Copolymer, Amodimethicone, Sodium Hydroxide, Citric Acid, Polyquaternium-7, Carbomer, Polyquaternium-10, Sodium Benzoate, Sodium Chloride, Peg-55 Propylene Glycol Oleate, Propylene Glycol, Salicylic Acid, Benzoic Acid, Tetramethyl Acetyloctahydronaphthalenes, Polysorbate 21, Linalyl Acetate, Carvone, Citrus Limon Peel Oil, Trideceth-6, Limonene, Coumarin, Linalool, Citrus Aurantium Bergamia Peel Oil, Butylene Glycol, C12-13 Alketh-23, C12-13 Alketh-3, Pinene, Cetrimonium Chloride, Juniperus Virginiana Oil, Phenoxyethanol, Sodium Lactate, Taurine, Polysorbate 20, Palmitoyl Tripeptide-1, Palmitoyl Tetrapeptide-7.\u003c\/p\u003e\n\u003cdiv class=\"content underline-hyperlink invisible max-h-0\" id=\"product-description-2\" aria-labelledby=\"ingredients\"\u003e\n\u003cdiv class=\"attribute-content break-words\"\u003e\n\u003cdiv class=\"flex flex-col gap-2\"\u003e\n\u003cp\u003e\u003cem\u003eFor the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Bloom Lifestyle Shop","offers":[{"title":"Default Title","offer_id":55796635828609,"sku":null,"price":27.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0495\/8856\/8220\/files\/LP-KAS-PDP-SHAMPOO-2.jpg?v=1782572649"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0495\/8856\/8220\/collections\/keratin_alpha_full_range.png?v=1780658756","url":"https:\/\/shop.bloomlifestyle.co.uk\/collections\/loreal-profesional-keratin-alpha-sleek\/glass-hair.oembed","provider":"Bloom Lifestyle Shop","version":"1.0","type":"link"}